Independent Agency · Coeur d'Alene, Idaho

Your neighbors in the insurance business.

Fifty-two years on Sherman Avenue, two generations of the Henderson family, and 1,400 local households who know exactly who picks up when they call. Home, auto, boat, business — handled by people who are in the photo album.

Est. 1974 · father & daughter owned 5.0★ on Google 15+ carriers compared
Sherman Ave, summer evening
Bill and Erin Henderson in front of the agencyBill & Erin — same desk since '74
Downtown Coeur d'Alene in the snowJanuary, still answering
the office is the one with the striped awning
Erin Henderson laughing with clients across the deskmost meetings look like this
how we got here

Bill hung the sign in 1974. Erin never took it down.

Bill Henderson opened the agency the year the freeway came through, betting that people would always want their insurance man close enough to yell at. Fifty-two years later nobody's yelled — and his daughter Erin runs the desk by the window, comparing fifteen carriers so her neighbors never overpay for being loyal.

1974

First office over the pharmacy — one desk, one phone, one carrier.

1996

The ice storm. Bill hand-delivered 63 claim checks before Christmas.

2011

Erin comes home from Seattle, licensed in three states.

Today

1,400 households, 200 small businesses, still one phone number.

what we handle

Pinned to the office corkboard:

Home craftsman, lakefront, or the place you just closed on

Replacement-cost coverage that understands 1920s framing and 2026 lumber prices. Wildfire & ice-dam smart.

quote my house →

Auto including the teenager, we promise

Fifteen carriers compared every renewal. Good-student, low-mileage, and "we drive a '98 pickup" discounts found automatically.

quote my cars →

Boat & toys lake life, insured

Pontoons, wake boats, sleds, campers. Agreed value, winter layup rates, and dock coverage nobody else remembers to add.

quote the boat →

Small business the shops that make this town

BOPs, liquor liability, workers' comp — written by someone who eats lunch in your restaurant.

quote my shop →

Life & umbrella the grown-up stuff

Term life priced in ten minutes and umbrellas from $1M, because the lake makes lawyers creative.

let's talk →

Renters & condo first apartment counts too

From $12/month. Erin will still read the lease's insurance clause for free.

quote my place →
the part that matters

The claims scrapbook

Anyone can sell a policy. These are the weeks it paid to have neighbors — real claims, kept with permission, exactly how they happened.

Paid · 9 days
Snowbound Coeur d'Alene street

January 2024 · Hayden

The night the ponderosa gave up

Wind storm dropped sixty feet of tree through the Ruzickas' roof at 2 a.m. Erin met them at the house with a tarp crew by 7, and the dwelling claim cleared in nine days.

"She beat the adjuster to our driveway." — J. Ruzicka

Paid · 6 days
Family on their front porch

July 2023 · Fort Grounds

Grease fire, graduation week

Kitchen fire five days before forty relatives arrived. Additional-living-expense coverage put the whole family in a rental on the lake — party happened anyway.

the cake survived. priorities. — E.H.

Paid · 12 days
Sherman Avenue storefronts

March 2025 · Midtown

The pipe above the bookshop

Frozen line burst over $40K of inventory. Business-interruption coverage kept payroll running the six weeks the floors dried. They reopened bigger.

buy the water backup rider. always. — E.H.

Covered · same day
Meeting at the agency desk

September 2025 · CdA High

New driver, old bumper

Sixteen-year-old, parking lot, someone else's Tahoe. One call, no drama, no rate shock — because we'd set the policy up for exactly this day.

this is why you add them properly. — E.H.

drag through the scrapbook

why independent matters

We read the fine print. Then we write in the margins.

Every policy we sell gets the yellow-pad treatment: Erin marks the clauses that will actually matter on your worst day, and walks you through them in plain English before you sign. Captive agents sell one company's paper. We work for you, against fifteen of them.

HOMEOWNERS POLICY — FORM HO-3PAGE 14 OF 31

…coverage for water damage shall not apply to loss caused by water which backs up through sewers or drains, or which overflows from a sump, unless the applicable endorsement is attached to this policy, and the insured has maintained…

THIS is the sentence that floods basements. We add it. Most don't.
★★★★★

"Erin found the sewer-backup gap in the policy our old agent sold us. Two winters later it saved our basement. I tell everyone."

— Maggie T., Fort Grounds
★★★★★

"They quote us against fourteen other companies every single year without being asked. Our rates went DOWN twice."

— Dave & Lin R., Post Falls
★★★★★

"When Dad passed, Bill sat with Mom for two hours sorting the life policy. That's not a company. That's a neighbor."

no robots, promise

Tell us what needs protecting.

Fill in the card, or just call. A Henderson — an actual Henderson — replies the same business day.

Got it! — expect a call from (208) 555-0174 today. ☕

Call Erin Get a quote